Swifties bring $28M in Nashville hotel revenue during two nights of 'Eras Tour'

NASHVILLE, Tenn. (WZTV) — Nashville raked in a whopping $28 million in hotel revenue from Taylor Swift fans who flocked to Music City during just two nights of the star's three-day concert series at Nissan Stadium.

At a Metro Tourism and Convention Commission meeting last week, board members broke down the numbers.

Hotels in Davidson County were more than 90% full on both Friday and Saturday nights of the tour. The county drew $13.42 million in hotel revenue on Friday, May 5, and $14.46 million the next night. Half of that came from downtown hotels alone.

Board members did not include a breakdown of Sunday night's hotel occupancy.

The weekend of Swift's "Eras Tour" was a busy one for the city. Oprah Winfrey delighted graduates with a commencement address at her alma mater Tennessee State University that Saturday.

"When business is down in the future, we know who to call," one board member joked.

This flux of cash for Nashville is part of a national trend in the "Taylor Swift" economy, as Axios called it in a Friday report – or "Swiftenomics" as dubbed by Bloomberg.

Due to the chaotic ticket roll-out, fans are traveling across the country to whichever one of the 20 cities they got seats to on the 52-night tour.

In addition to hotels, Swifties are spending big on travel, food, fashion and tourism in those locales.

In Houston, where Swift played April 21 through 23, Axios reported Swifties occupied hotels at a greater rate than when the city hosted the NCAA's men's Final Four basketball tournament.