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Swifties in a frenzy with immersive Taylor Swift concert film experience


Swifties in a frenzy with immersive Taylor Swift concert film experience (WPEC)
Swifties in a frenzy with immersive Taylor Swift concert film experience (WPEC)
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Swifties across the nation flooded movie theaters on Friday for the opening weekend of Taylor Swift's movie "Taylor Swift: The Eras Tour."

According to Cinemamark, anticipation from Swifties is strong, with domestic pre-sales for the concert film more than 10 times higher than any other event-based film.

In Boca Raton, Florida, local Swifties headed to the theater bursting with excitement for the showing. Fans have the chance to snag specially-themed popcorn tubs with cups and a free mini poster.

The Grammy-award winner first announced her concert film release in North Americain August.

"The Eras Tour has been the most meaningful, electric experience of my life so far and I'm overjoyed to tell you that it'll be coming to the big screen soon," Swift said on social media channels.

In total, it's estimated that with the Eras Tour, Swift could be bringing in nearly $4.1 billion. This would make it the most lucrative concert tour in U.S. history.

The multi-billion dollar figure comes from an estimate from Peter Cohan, who teaches MBA students at Babson College. He was asked to crunch the numbers for the Washington Post.

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Editor's note: WKRC contributed to this report.

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