Austin coffee shop hosts 'beauty pageant' for the city's most charmingly unattractive dogs

AUSTIN, Texas (KEYE) — Austin-based Jo's Coffee is set to host its 6th Annual Ugly Dog Contest, a unique event celebrating unconventional canine beauty, on Sunday, Oct. 29.

The event will run from 12 to 3 p.m. at the coffee shop's Red River location.

Dog owners are invited to enter their pets in one or more competition categories. A $10 entry fee per category is required, and the deadline for submissions is Oct. 13. Each entry includes a social media graphic of the participating dog, a memento to take home, and a selection of goodies. All proceeds from the entry fees will go directly to the Austin Humane Society.

The competition seeks to identify what is playfully described as the "most beautiful ugly dog in town." The Austin Humane Society will also host an adoption event on-site.

The runway show, where competing dogs will be showcased, is slated to begin at 1:30 p.m.