Oscar Mayer releases first-ever plant-based hot dogs and sausages

COLUMBUS, Ohio (WSYX) — The Kraft Heinz Not Company announced the debut of their new plant-based hot dogs and sausages on Wednesday.

Oscar Mayer NotHotDogs and NotSausages are the first combined plant-based meat products between The Kraft Heinz Company and TheNotCompany, Inc., according to a statement from the Kraft Heinz Company.

They will be available in bratwurst and Italian sausage flavors.

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The United States plant-based market is projected to go from $8.3 billion last year to $19 billion by 2030, according to the statement.

“We know people are hungry for plant-based meat options from brands they know and trust," said Lucho Lopez-May, CEO, The Kraft Heinz Not Company. "In launching the joint venture’s first product in the plant-based meat category, we saw an opportunity to satisfy these consumer cravings, leveraging NotCo’s revolutionary AI technology and the power, equity, and legacy of the Oscar Mayer brand.”

The company plans to continue to add to its portfolio of non-meat offerings, according to the statement.

Currently, Kraft has offerings ofNotMac&Cheese, NotCheese Slices, and NotMayo for plant-based options.

The new non-meat products are expected to debut in Anaheim California, on Mar 12, at the National Products Expo West.

Kraft said they are scheduled to release the NotHotDogs and NotSausages to major retailers later this year.