Trader Joe's new $3.99 mini-insulated tote bag already reselling for $100 or more on eBay

(TND) — Trader Joe's has another product going viral just ahead of the summer - a reusable insulated tote bag.

With much success in their mini-insulated tote bags, the new variety is available for $3.99 each.

The new totes aren't officially listed on Trader Joe's website, but fans are spotting them at their local stores.

Pictures of the items showed them offered in two colors, pink and teal, for a low price of $3.99, per a post from fan account Trader Joe's Treasure Hunt (trader_joes_treasure_hunt) on Instagram.

A sign below the bags in the image identifies the bags as "mini insulated totes" and there was a two-item limit set of per customer.

Fans are expressing their excitement on social media, while others are reselling the product on eBay and Facebook marketplace ranging between $50-$100.

For those looking to buy one at retail price, a trip to Trader Joe's may need to happen soon.