Blue Bell announces limited edition Gooey Butter Cake flavor!

BRENHAM, Texas - Blue Bell has announced a new flavor celebrating an iconic regional dessert!

The new flavor, Gooey Butter Cake, is the Texas icon’s take on a delicious cake native to St. Louis.

“Our new Gooey Butter Cake Ice Cream is as delicious as the cake made famous in St. Louis,” said Carl Breed, Vice President of sales and marketing for Blue Bell. “Our ice cream is a great introduction if you have not tasted a gooey butter cake. There are delicious pieces of cake in each bite. And our Cake Batter Ice Cream combined with a cream cheese swirl is, as they say, the icing on the cake.”

This new flavor also celebrates the brand’s expansion into the greater St. Louis area, as their world-famous ice cream is now available across the city.

This new flavor will only be available for a limited time in both gallon and pint sizes.

This limited edition release comes just months after the most recent permanent addition to the Blue Bell catalog in January with Cinnamon Twist, available in gallon and pint sizes.